Promotional review is a critical component to successful marketing of products. Medical Communications can play a key role in ensuring scientific accuracy and clinical relevancy of the content.
Topics relevant for Medical Communications Professionals performing promotional review will be covered. The discussion will be interactive and provide information relevant to the current regulatory environment, discuss real-world applications and include concerns of government agencies. An update on new policies will be provided.
An overview of how medical communications can effectively instill quality medical content in promotional materials will be provided. From the start, medical communications professionals are able to collaborate with internal teams and vendor partners to ensure quality promotional materials. While Medical Communications focuses on scientific evidence, the importance of collaboration in developing effective and compliant material will be reviewed. A dialogue on working with cross functional review teams and vendor partners including how to be a savvy medical reviewer, impact of effective and clear SOPs and guidance documents, and training of team members will occur.
Key considerations for conducting an effective medical review will be shared. Information on fair balance, required claim support, and comparative claims will be examined.
Lastly, an interactive discussion with participants’ input on samples of promotional pieces will take place. Samples of good and bad promotional materials along with recent enforcement activities will be reviewed.
At the conclusion of this tutorial, participants should be able to:
- Describe and apply promotional regulations for promotional materials
- Recognize key areas of focus for Medical Communications review of promotional material
- Explain how to complete an initial review of draft promotional materials
- Describe the various models for promotional review committees
- Discuss how best to work with the review team