DIA
Drug Information Association Logo

Gamification in the Pharmaceutical Industry: An Innovative Approach to Education and Awareness Among Patients and Health Care

Time

Tue, Jun 25 11:45AM
T 27

Title

Gamification in the Pharmaceutical Industry: An Innovative Approach to Education and Awareness Among Patients and Health Care

Abstract Summary

Each company in the Rutgers Institute for Pharmaceutical Industry Fellowships (RIPIF) was researched and analyzed to see how companies have been using gamification concepts to increase patient and healthcare practitioner education and awareness in the US via their company website.

Poster Presenter

Boas Nahm
PharmD,
Bristol-Myers Squibb Company
United States

© 2015 DIA