DIA
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Exhibitor Marketing Kit

You Booked Your Booth – Now What?
Get the Word Out About Your Attendance at the DIA 2014 50th Annual Meeting!


Increase your booth traffic and raise your company’s awareness in the media and the industry. The earlier you start, the more successful you’ll be at driving your target audience to your booth.

Let Your Customers Know Where You Will Be in June!

Promote your attendance at the DIA 2014 50th Annual Meeting on your website, monthly newsletters, events pages, and/or email signatures.

Meet Us in San Diego Banners

  • Place a banner on your website and link to www.diahome.org/DIA2014
  • Post DIA 2014 50th Annual Meeting details to your company’s event page
  • Add a banner to your email signature to promote your presence
  • Upload a banner to your blog
Download the banner sizes you wish to use

    Right click the banner and choose "Save target as..." (or "save image as...")
    Under "save as type" choose "all files"
    Alter the file extension to "***.gif"

    Click "save"

Please link the banners to the DIA 2014 50th Annual Meeting website.


DIA 2014 50th Annual Meeting

DIA 2014 50th Annual Meeting 

DIA 2014 50th Annual Meeting 

DIA 2014 50th Annual MeetingDIA 2014 50th Annual Meeting 


Connect and Engage with Attendees Prior to San Diego!

Twitter  Follow @DrugInfoAssn for real-time updates

LinkedIn   Join the 30,000+ members to stay informed and connect with Attendees

Instagram   Post You Pictures on Instagram

Facebook   Like @DrugInfoAssn on Facebook

YouTube   Browse videos on DIA’s YouTube channel

Follow #DIA2014 for real-time updates prior, during, and after San Diego.

Here are some tweets and/or posts to get you started:

  • Visit our booth # XXX at #DIA2014 June 16-18 @SDConventionCtr in San Diego! www.diahome.org/DIA2014
  • Join 7,000+ Life Sciences Professionals at #DIA2014 June 15-19 in San Diego! www.diahome.org/DIA2014
  • Q:Where Do All the Thought Leaders in the Life Sciences Industry Come Together? A: #DIA2014 June 15-19 in San Diego. www.diahome.org/DIA2014
Anyone from your Organization Speaking at this Year’s DIA Annual Meeting?
Record a 30-60 second video of them and submit it to DIA. We will post it to our YouTube channel.
Make sure they mention:

Date and Time of Presentation | What Attendees Can Expect to Learn | Why the Topic is Important

Business Wire & Online Press Room

Business WireBusiness Wire offers exhibitors and presenting companies several communications and measurement tools to maximize your public relations efforts at the DIA 2014 50th Annual Meeting including the following:

 News Release Distribution

Distribute your news and related multimedia and reach key media, analysts, relevant trade media, investors and much more worldwide. In addition, all news releases automatically receive the NewsTrak measurement and analytics reports.

With every English-language press release, you’ll receive a NUVI social media monitoring report. This detailed report will help you track and understand the social media activity that occurs as a result of your press release.

Online Press Kit

Go digital and create an easily accessible and shareable online press kit includes its own dedicated wire advisory, social media sharing links, ability to swap files and more starting at $295.

FREE 100-word Exhibitor Profile

Business Wire is offering exhibitors distribution of a free 100-word profile. (Email tradeshow@businesswire.com to request the form.) The deadline to submit your profile is June 10.

Profiles are compiled and issued to the Trade Show U.S. National circuit, the web, trades, and the DIA 2014 50th Annual Meeting show page. (Profiles will be issued on June 12, 2014.)

Visit the DIA 2014 50th Annual Meeting Online Press Room (hosted by Business Wire) for up to date news and online press kits.

For more information email tradeshow@businesswire.com/call +1.310.820.9473 or Click here to order services.


Questions about the Exhibitor Marketing Kit?
Contact us at exhibits@diahome.org.