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Transforming Organizational Knowledge into Product Information: Can Structured Authoring Save the Day?

Track:
Medical Communication, Medical Writing, and Medical Science Liaison

Day & Time:
June 18, 3:30PM - 5:00PM (Pacific Standard Time)

Session Number:
384

Room Number:
31C

Level:
Intermediate

Type:
Session

Title:
Transforming Organizational Knowledge into Product Information: Can Structured Authoring Save the Day?

Chair(s):
Antoinette M. Azevedo
President and Chief Executive Officer
E-submissionssolutions.Com, United States

Description:
We all do the same things when we author documents for submissions, technical and medical communication, and marketing and sales materials. We often author the same content to be used on a repeated basis with widely varying contexts but with legal, technical, regulatory, and practical impacts on the ability to use/reuse that content. At the same time, sponsors are concerned about the time and cost of medical writing and the impact to submission deadlines from last-minute changes and failure to agree on key messages. Can structured authoring impact this logjam? What is structured authoring? How can I implement it within my corporate culture and within the toolsets my authors are comfortable with?

Learning Objective(s):
Describe structured authoring; Discuss how to implement structured authoring within a corporate culture.

Presentation(s) & Speaker(s):
Transforming Project Information to Organizational Knowledge: Interdisciplinary Collaboration and Knowledge Management
Barbara Chandler
Principal Medical Writing
PAREXEL International, United States

Using Automation and Questionaires to Build CMC Submission Documents
Corey Oravetz
Consultant, United States