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Our First Year Under Sunshine: Impact on Medical and Scientific Communications

Track:
Medical Communication, Medical Writing, and Medical Science Liaison

Day & Time:
June 17, 3:30PM - 5:00PM (Pacific Standard Time)

Session Number:
287

Room Number:
31AB

Level:
Intermediate

Type:
Session

Title:
Our First Year Under Sunshine: Impact on Medical and Scientific Communications

Chair(s):
Monica A. Kwarcinski, PharmD
Executive Director, Medical Services
Purdue Pharma L.P., United States

Description:
Having passed the one-year milestone of the Physician Payments Sunshine Act, industry continues to evaluate and tweak internal processes on collecting the required data and anxiously awaits the publishing of these data on a publicly available website. This session will describe the obligations, challenges, and impact the Sunshine Act has had on industry medical information departments, medical science liaisons, and medical writers as well as industry sponsored publications. This will be an interactive session with opportunity for discussion and questions from the audience.

Learning Objective(s):
Describe key elements to the Physician Payments Sunshine Act; Describe the specific obligations under the Sunshine Act that affect medical communication, medical science liaisons, and medical writing departments within industry; Identify challenges and considerations for medical and scientific communications departments related to the Sunshine Act; Discuss examples of reprint values and the basis of those values.

Presentation(s) & Speaker(s):
The Sunshine Act and Medical Communications
Monica A. Kwarcinski, PharmD
Executive Director, Medical Services
Purdue Pharma L.P., United States

The Sunshine Act and The Medical Science Liaison
Kathleen M Guindon, MS, RN
Senior Medical Science Liaison
Genentech, A Member of the Roche Group, United States

Deconstructing Sunshine for Medical Writers and Publication Professionals
Kim Pepitone
Scientific Director
Cactus Communications, Inc., United States