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Social Media in Patient Recruitment: How to Best Leverage the Digital Ecosystem

Track:
Clinical Operations

Day & Time:
June 18, 1:30PM - 3:00PM (Pacific Standard Time)

Session Number:
354

Room Number:
2

Level:
Intermediate

Type:
Symposium

Title:
Social Media in Patient Recruitment: How to Best Leverage the Digital Ecosystem

Chair(s):
JeanMarie Markham
Chief Executive Officer
Clinlogix, United States

Description:
This symposium will examine the use of social media in patient recruitment, evaluate different social media platforms, review what is and is not working in partnerships between patient social networks and pharmaceutical companies and CROs, and discuss key elements of a social media community dedicated to aiding patient recruitment.


Learning Objective(s):
Define social media ecosystem; Define the impact on patient recruitment; Describe how pharmaceutical companies and CROs are partnering with social networks for patient recruitment in clinical trials.

Presentation(s) & Speaker(s):
Fueling Clinical Trial Recruitment through an Analysis of the Digital Ecosystem
Matthew Howes, MBA
Senior Vice President, Strategic Services
inVentiv Digital + Innovation, United States

Social Media in Patient Recruitment
Tracy A. England, MBA
Vice President, Marketing
OpenQ, United States

Using Social Networks to Transform Patient Recruitment for Clinical Trials: Clinical Study Partnerships
Eric J. Peacock, MBA
Cofounder and Chief Executive Officer
MyHealthTeams, United States

Using Social Networks to Transform Patient Recruitment for Clinical Trials: Lessons Learned
Javier Zambrano, MD
Director, Medical US Avonex/Plegridy
Biogen Idec Inc., United States