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The Evolution of Strategic Partnerships and the Four P's of International Relationship Building

Track:
Innovative Partnering Models and Outsourcing Strategies

Day & Time:
June 19, 10:45AM - 12:15PM (Pacific Standard Time)

Session Number:
417

Room Number:
5B

Level:
Intermediate

Type:
Forum

Title:
The Evolution of Strategic Partnerships and the Four P's of International Relationship Building

Chair(s):
Bonnie A Brescia
Founding Principal
BBK Worldwide, United States

Description:
People, procedure, process, programming – this forum will introduce the communications mix required to build successful international relationships. Bringing together key industry stakeholders to present a multinational clinical trial case study as it relates to implementation in Japan, this forum will discuss how groups with competing interests can better work together to operate as a united force. Representing different silos and opinions, the presenters will share their experience operating as a team to enhance the overall study relationship. These relationships have and always will exist. The key to future clinical trial success is to leverage the trends and momentum of the industry, including technological innovations, engagement tactics, new and interactive media, and unique partnership models.

Learning Objective(s):
Describe how the clinical trial landscape has evolved including how it is impacting the need for enriched partnerships and technologies; List ways key stakeholders can streamline communication; Discuss limitations when enhancing relationships including how to overcome related challenges.

Presentation(s) & Speaker(s):
Panelist
Bonnie A Brescia
Founding Principal
BBK Worldwide, United States

Panelist
Christina Bodurow, PhD, MA
Senior Director, External Sourcing, Development Center of Excellence
Eli Lilly and Company, United States

Panelist
Kiyoshi Aoyagi
Croee Inc., Japan