Drug Information Association Logo

Accelerating Patient Recruitment Using In-Depth Market Research Insights: Collected via a 3rd Party - From Clinical Trial Site Staff

Time

Wed, Jun 18 7:15AM
W 24

Title

Accelerating Patient Recruitment Using In-Depth Market Research Insights: Collected via a 3rd Party - From Clinical Trial Site Staff

Abstract Summary

2 phases of telephone interviews (TIs) were conducted with PIs and SCs to i.d. barriers to pt. recruitment and develop action plans to implement. Phase 1, i.d. barriers by conducting 45-min TIs with PIs and 90-min TIs with groups of 3 SCs. Phase 2 conducted similar TIs to evaluate possible actions.

Poster Presenter

Jeff Jamer
MBA,
Director, Pipeline and Business Development Market Research,
Merck & Co., Inc.
United States