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THE ROLE OF SOCIAL MEDIA IN HEALTHCARE

Track:
eHealth: Innovation in Healthcare and its Impact on Industry

Day & Time:
March 27, 4:00PM - 5:30PM (Central European Standard Time)

Session Number:
0808

Room Number:
Room H

Type:
Session

Title:
THE ROLE OF SOCIAL MEDIA IN HEALTHCARE

Chair(s):
Hans van Bruggen, MSc
Director and Senior Regulatory Affairs Consultant
eCTDconsultancy and Qdossier, Netherlands

Description:
Social media typically consists of four characteristics that have changed the nature of interactions among people and organisations: user generated content, community, rapid distribution, and open, two-way dialogue. This change in nature of the interactions does not only impact the communication in people’s social life, but also the communication between patients and healthcare providers and between healthcare providers and industry. This session focuses on the patients view on social media in healthcare, as well as the role of the users in the development of social media and its impact on industry.

Presentation(s) & Speaker(s):
Patient View on the Role of Social Media in Healthcare
Marco Greco
President
European Federation of Crohn's and Ulcerative Colitis Associations , Belgium

Better Targeting Patients Using Social Media
Mikkel Arnoldi Pedersen
Global Head of Vertic Healthcare
Vertic Healthcare, Denmark

Social Media – changing landscape and impact
Murali Parthasarathy, MBA, MS
Managing Director
Saaraa Medical Solutions, United States