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Technology Showcase - Using Technology to Strengthen the Customer Interface

Medical Science Liasons Track

Day & Time:
March 11, 10:30AM - 12:00PM

Room Number:
Regency Hall 1 & 2


Technology Showcase - Using Technology to Strengthen the Customer Interface

Craig J. Klinger, RPh
Medical Liaison Consultant, Strategy and Capabilities - Trainer
Lilly USA, LLC, United States

As field based medical, MSLs are in constant need to provide information to both internal and external customers. This session will review hardware, software and Apps developed to help fulfill the MSLs needs. We will explore Apps which allow the MSL access to medical content during a customer interaction as well as provide fulfillments for information per unsolicited requests from HCPs. We will also explore the potential of using cloud based technology to facilitate version control, how the Google environment can help facilitate communications between the MSL and external and internal customers. We will also explore how technology can leverage how the MSL can provide support to their HCP customers.

Learning Objective(s):
At the conclusion of this session, participants should be able to:
Identify Apps, software and other resources currently available to aid in providing medical information to customers
Demonstrate the process used to develop or evaluate new Apps and software for your organization and how to implement them appropriately
Evaluate technology that can be used to best communicate between internal and external customers of the MSL

Presentation(s) & Speaker(s):
Technology to Support: HCP/MSL Relationships
Jeff Gaus
Prolifiq Software, United States

Overview of Google Suite of Products: Google+, Google Sites Discussion & Questions
Kevin Henderson, PharmD, MBA
Commercial Rotational Development Program (CRDP) Associate
Genetech, A Member of the Roche Group, United States

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