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What If?

Track:
Medical Communications (Call Center)

Day & Time:
March 11, 1:30PM - 3:00PM

Room Number:
Ballroom Salon H

Type:
Session

Title:
What If?

Chair(s):
Pete G. Guillot, CPA, MBA, RAC
President
Centerfirst Consulting, LLC, United States

Description:
Healthcare professionals rely on pharmaceutical contact centers for accurate, timely, and accessible information. Preparing for and delivering on these customer needs is ultimately the responsibility of the organization’s senior leaders. Medical Communications senior leaders use a range of strategic planning techniques to help ensure their organizations are prepared to meet the evolving needs of the healthcare community. This session is designed to hear directly from medical communications senior leaders on what strategic planning techniques they use, how strategic planning helps prepare the process, people, and technology for their organization, and what to expect in the next 3 to 5 years in the Medical Communications organizations. Audience participation will be a key component of this session, and participants are encouraged to come to the session with questions for our panel of senior leaders.

Learning Objective(s):
Recognize how strategic planning can help in preparing Medical Communications teams organize and prepare for future product launches, patent expirations, company mergers, outsourcing, etc.
Identify specific strategic planning tools for addressing the quality, performance, and financial responsibilities of the Medical Communications organization
Describe the benefits of effective strategic planning and what pitfalls to avoid

Presentation(s) & Speaker(s):
Leading a Global Medical Communications Organization – From Strategic Planning to Dayto-Day Operations
Vivian M. Broach, PharmD
Vice President, Operations - Medical Communications
PPD, United States

Leading a Global Medical Communications Organization – From Strategic Planning to Dayto-Day Operations
Suzana Giffin, PharmD
Executive Director, Medical Information
Amgen, United States

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