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Health Economics Outcome/Comparative Effectiveness Research

Track:
Medical Writing Publication Topics

Day & Time:
March 11, 1:30PM - 3:00PM

Room Number:
Regency Hall 3 & 4

Type:
Session

Title:
Health Economics Outcome/Comparative Effectiveness Research

Chair(s):
Robert J. Matheis, PhD
Executive Director, Global Scientific Communications
Celgene Corporation, United States

Description:
Globally, there is a growing emphasis on ensuring the effectiveness and quality of healthcare products, services, and technologies in order to provide the highest quality care in the most efficient manner possible. As a result, health care decision makers now rely on multiple sources of evidence in health technology assessments (HTA) that determine patient access to treatment. These environmental trends provide important opportunities for medical writers and publication professionals to ensure that the necessary types of evidence and publications are developed in a manner that supports evidence based medicine approach to healthcare decision making. Indeed, trends toward comparative effectiveness research and the utilization of health economics and outcomes research within HTA and evidence synthesis requires the development of new capabilities among professionals involved in the development and writing of medical publications. The purpose of this session will be to review environmental trends in HTA, provide an overview on how to interpret HEOR/CER data, provide suggestions for how to evolve publication plans to incorporate HEOR/CER, and discuss specific techniques for writing high impact, relevant publications that address HTA requirements. Perspectives from a pharmaceutical publication professional, a medical writer, and journal editor will all be provided.

Learning Objective(s):
At the conclusion of this session, participants should be able to:
Discuss and articulate the global changes in how health technology assessment is conducted and the impact on evidence needed
Describe the basic HEOR concepts
State the concepts of evidence synthesis and quality assessment in publications

Presentation(s) & Speaker(s):
Publishing Evidence for Today’s Health Decision Makers
Susan Pacconi
Senior Manager, Global Scientific Communications
Celgene Corporation, United States

Publishing Evidence for Today’s Health Decision Makers
Caitlin Rothermel, MA, MPH
Principal
MedLitera, United States

Publishing Evidence for Today’s Health Decision Makers
Laura T. Pizzi, PharmD, MPH
MPH Professor, Department of Pharmacy Practice
Jefferson School of Pharmacy, United States

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