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Win-Win Solutions and Best Practices - A Soft Skills Showcase

Track:
Medical Science Liasons Track

Day & Time:
March 11, 1:30PM - 3:00PM

Room Number:
Regency Hall 1 & 2

Type:
Session

Title:
Win-Win Solutions and Best Practices - A Soft Skills Showcase

Chair(s):
Vickee Beissel Altman, MEd, RN
MSA National MSL Manager
Roche Diagnostics, United States

Description:
The Challenge: Breaking “not-so-good” news, moving a stalled conversation, controlling a conversation monopolizer, delivering an effective five minute message, communicating with a difficult KOL, colleague, employee, boss….

The Solution: A panel of experienced MSLs will share best practices based on personal insights and real life experiences. Using an interactive forum they will focus on how to effectively communicate, one of our biggest challenges. The workshop will incorporate professionally developed concepts, panel and workshop participant personal experiences, and interactive dialogue. Session will include a discussion of “virtual” communication opportunities; types, pros, cons.

The Takeaway: Knowledge and awareness of peer best practices and winning solutions.

Learning Objective(s):
At the conclusion of this session, participants should be able to:
Identify strategies for effective thought leader KOL interactions
Integrate knowledge of behavioral strengths, challenges, and differences with improving communication styles, enhancing teamwork, and reducing team conflict
Differentiate effective communication techniques
Describe the structure of an environment that supports self and team growth
Formulate a list of virtual communication options

Presentation(s) & Speaker(s):
Faculty
Vickee Beissel Altman, MEd, RN
MSA National MSL Manager
Roche Diagnostics, United States

Faculty
Carrie C. Murray, MSN
Director, Global MSL Excellence
Bayer HealthCare Pharmaceuticals, United States

Faculty
J. Lynn Bass, PharmD, RPh
Director, Medical Affairs
Jazz Pharmaceuticals, United States

Faculty
Craig J. Klinger, RPh
Medical Liaison Consultant, Strategy and Capabilities - Trainer
Lilly USA, LLC, United States

Faculty
Deborah Hails
Biogenic Idec, Inc., United States

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