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Global Publication Planning

Track:
Medical Writing Publication Topics

Day & Time:
March 11, 3:30PM - 5:00PM

Room Number:
Regency Hall 3 & 4

Type:
Session

Title:
Global Publication Planning

Chair(s):
Donald Samulack, PhD
President, U.S. Operations
Cactus Communications Inc., United States

Description:
GLOBAL can mean many things when it comes to publication planning. Each company approaches “global” in different ways, and for different infrastructural reasons. The inference of “global” is that one size does not fit all. This session will address many aspects of global publication planning strategies, from different points of view, while keeping individual stakeholders in mind. Specific references will be made to the medical writing, publication, and stakeholder landscape of China.

Learning Objective(s):
Identify specific needs of global affiliates with respect to the publication plan
Identify the functional needs of different stakeholders & local opportunities
Discuss the fact that GLOBAL means many things, & that individual company infrastructure determines the design & scope of a global publication plan
Recognize that the global affiliate of a publication planning team needs a share of voice to be able to be effective in their respective geography

Presentation(s) & Speaker(s):
The Global Landscape
Donald Samulack, PhD
President, U.S. Operations
Cactus Communications Inc., United States

Faculty
Eric Yu, PhD
Medical Publications Manager
Shanghai Roche Pharmaceuticals Ltd., China

© 2014 DIA