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Disruptive Innovation in Medical Information

Medical Communications

Day & Time:
March 12, 8:00AM - 9:30AM

Room Number:
Ballroom Salon G


Disruptive Innovation in Medical Information

Mary K. Sendi, PharmD
Director, Medical Information
Pfizer Inc, United States

Wikepedia describes Disruptive Innovation as "an innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology." Disruptive innovation can be exhilarating and uncomfortable.
How is disruptive innovation applicable to Medical Information/Communications? Why should Medical Information/Communications departments consider disruptive innovation?

This session will explore the adoption of disruptive innovation among global medical information/communications departments. Case studies will be shared to provide real world examples of how global disruptive innovation [successes and challenges] is advancing strategic direction and operational efficiencies such as how medical information is being processed, packaged, and communicated to health care professionals.

Learning Objective(s):
At the conclusion of this session, participants should be able to:
Recognize disruptive innovation that is being adopted within medical information/communications departments
Discuss disruptive innovation trends within the industry
Define disruptive innovation strategies used by other pharmaceutical companies to successfully inform future operational models

Presentation(s) & Speaker(s):
Novartis Globalization Initiative: Disruptive Innovation at Work
Caroline Suh, PharmD
Director, Oncology Global Medical Information, Oncology Global Dev & Med Affairs
Novartis Pharmaceuticals Corporation, United States

Pan Reginal Inquiry Handling - A Pilot Process for Escalated Global Inquiries
Mark Tacelosky, PharmD
Associate Director, Medical Information
Pfizer Inc., United States

Shaping the Future
Sabine Lischka-Wittmann
Senior Manager, Medical Information & Medical Liaison
Lilly Deutschland GmbH, Germany

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