Workshop Program

Overview

This year marks the 25th anniversary of the DIA Annual Marketing Pharmaceuticals Workshop. This workshop, conducted annually since 1989, continues to be a must-attend event for anyone involved with the marketing and promotion of pharmaceuticals, over-the-counter (OTC) drugs, biologics, and medical devices. This is a workshop that should be attended by every company’s entire promotional team, including not just the regulatory team but also marketing, medical information and affairs, legal and communications. Understanding the complexity of marketing and promoting these products has never been as important as it is now.

Session Topics:

  • FDA Update: Recent Enforcement Actions
  • Disease Awareness – Education or Promotion?
  • Impact of the Affordable Care Act and Sunshine Act on Promotional Activities
  • Question and Answer Session with FDA
  • Leveraging Innovative Communication Channels
  • Update on Latest Compliance Issues and Ongoing Misbranding Cases
  • Breakout Sessions: Substantial Evidence, Product Launches, Communicating During the Pre-Approval Stages
  • Hot Topics

Meeting Highlights:

  • Update on FDA Enforcement Actions and Policy Initiatives
  • Impact of the Affordable Care Act and Sunshine Act on Promotional Activities
© 2014