Marketing Prescription Products in the Age of Obama

Day & Time:
February 27, 1:30PM - 3:00PM

Type:
Session

Title:
Marketing Prescription Products in the Age of Obama

Chair(s):
Dale A. Cooke
Vice President/Group Director, Regulatory Review
United States

Description:
The passage of the 2009 stimulus, Patient Protection and Affordable Care Act (Obamacare) in 2010, and FDASIA in 2012, have made significant changes in the landscape of marketing prescription products. This session highlights the impact of those changes on marketing opportunities, such as the expanded role of electronic health records (EHRs) and how the Sunshine Rule affects the review and approval of promotional tactics.

Presentation(s) & Speaker(s):
Speaker
Mukesh Mehta, PharmD, MBA, RPh
Vice President, Clinical and Regulatory Solutions
PDR Network, LLC, United States

Speaker
Christine N. Bradshaw, JD
Director of Regulatory and Compliance Services
Porzio Life Sciences, LLC, United States

© 2014