Leveraging Innovative Technology Compliantly

Day & Time:
February 28, 8:00AM - 9:30AM

Type:
Session

Title:
Leveraging Innovative Technology Compliantly

Chair(s):
Dale A. Cooke
Vice President/Group Director, Regulatory Review
Digitas Health, United States

Description:
Consumers and healthcare professionals rely on the Internet and their digital communications devices as essential tools for finding information about healthcare, medicine, and other treatment options. Lots of companies have leapt into this space providing information about healthcare, but makers of prescription products have been lagging behind in the uptake of these tools. This session looks at YouTube, Twitter, and Facebook and examines how marketers are using them to provided needed information and overcoming the regulatory hurdles they entail.

Presentation(s) & Speaker(s):
Speaker
Ryan Olohan
National Industry Director, Healthcare
Google, United States

Speaker
Frank Lock
Director, Information Center Global Comm. Excellence/Global Channel Solutions
AstraZeneca Pharmaceuticals, United States

Speaker
Trish Nettleship
Director, Social Media & Influence
UCB, Inc., United States

© 2014