Globalization: Smooth Ride or Bumpy Road

Track:
Medical Communications

Day & Time:
March 19, 10:00AM - 11:30AM

Room Number:
Akimel One/Two

Type:
Session

Title:
Globalization: Smooth Ride or Bumpy Road

Chair(s):
Sharon Leighton, PhD
Consultant
Sharon Leighton Consultancy Ltd., United Kingdom

Description:
As more pharmaceutical companies implement global medical information functions or create virtual networks, new challenges arise. What works for one company may not apply for another organisation. So what does the road map look like across the industry? How do we successfully implement change to ensure medical speaks with one voice?

Learning Objective(s):
At the conclusion of this session, participants should be able to: - Identify the challenges faced by pharmaceutical companies as they globalize their medical information operations and describe some of the solutions implemented - Evaluate different global information technology models to ensure consistency of response, customer experience, and optimal compliance

Presentation(s) & Speaker(s):
Faculty
Janet E. Davies, MPharm
Director, Medical Information & Medical Affairs Project Management, EAME
Gilead Sciences, United Kingdom

Faculty
Lesley S. Fierro, PharmD,MS,RPh
Associate Vice President, Medical Information Services
Sanofi, United States