Digital and Social Media : What Should You Know….and Be Thinking About It?

Track:
Medical Communications

Day & Time:
March 20, 3:30PM - 5:00PM

Room Number:
Akimel One/Two

Type:
Session

Title:
Digital and Social Media : What Should You Know….and Be Thinking About It?

Chair(s):
Patrick Reilly
Vice President, Global Medical Information
Bristol-Myers Squibb, United States

Description:
It’s more evident than ever HCPs use digital tools and social media not only to access medical information but also to keep themselves and patients informed. How can pharma utilize the current digital landscape and adapt to providing information to their customers in an effective way? Despite the lack of guidance provided by the FDA, how are companies experimenting with social media and mobile Apps?

Presentation(s) & Speaker(s):
Faculty
Christopher Graham
Executive Director, Promotion Integrity
Bristol-Myers Squibb, United States

Faculty
Doug Elwood, MD,MBA
Director, GMI Strategy and Innovation
Bristol-Myers Squibb, United States

Faculty
Leena Jindia, PharmD,MS
Director, Medical Information
Janssen Scientific Affairs, United States

Faculty
Timothy O'Grady
Vice President, Business Development
WorldOne Interactive, United States