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Surveys, Opinion Polls, and Focus Groups: Some Thoughts on How to Report Data

Title
Surveys, Opinion Polls, and Focus Groups: Some Thoughts on How to Report Data

Abstract
Drug Information Journal, Vol. 45, pp. 83–87, 2011 • 0092-8615/2011 Printed in the USA. All rights reserved. Copyright © 2011 Drug Information Association, Inc. s p e c i a l f e a t u r e 83 Data collected from surveys, opinion polls, and focus groups can be valuable to many groups involved in the development, marketing, promoting,To be valuable, however, certain standard processes must be used and reported in a manuscript based on the work. Often data collection and analyses are not adequate, and interpretations of the findings are overextended to groups not surveyed. Examples of potential problems and solutions to problems in reporting results of surveys, polls, and focus groups provide writers with guidelines on how to strengthen their manuscripts.