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DIA and The Brookings Institution to Join Forces

WASHINGTON — Oct 9, 2013

Understanding and Anticipating Payer Requirements Is Essential for Successful Product Launches

DIA will partner with the Engelberg Center for Health Care Reform at the Brookings Institution to engage stakeholder groups to identify promising approaches for communication among patients, payers and product developers throughout the product life cycle to define value, advance innovation and improve quality in the health care system. This first-ever conference between DIA and Brookings, A Model of Patient, Payer, and Product Developer Collaboration to Support Innovating for Value, will be held Oct. 30-31 at Washington Marriott Wardman Park in Washington, D.C.

“This conference and our collaboration with Brookings provide an opportunity for two leaders in global health care to come together to facilitate novel communication among patients, payers and product developers,” said Barbara Kunz, DIA’s global chief executive. “Communication among these three critical stakeholders often occurs far too late in the product development cycle. This meeting will advance the discussions for collaborative development of better designs for burden-of-disease studies and health technology assessments that produce meaningful results.”

The two-day conference will focus on:

  • Tools for communication among patients, payers and product developers
  • Product developers’ perspectives on the role of patients and payers in driving value-based innovation
  • Patients’ perspectives on desired health outcomes
  • Payers’ perspectives on reimbursement requirements and innovative payment models
  • Strategies and mechanisms to improve stakeholder communication
“Health care reform is creating more and more pressure to improve outcomes and deliver high-quality care. This is especially challenging in light of concerns about the efficiency and predictability of the development process,” said Mark B. McClellan, M.D., Ph.D., senior fellow of the Health Care Innovation and Value Initiative at Brookings Institution. “The conference will address not only what ‘value’ means to everyone involved, but also practical, effective ways to incorporate those perspectives throughout the process of developing and paying for innovative medical products.”

The meeting will pave the way for discussing new approaches for communication among patients, payers and product developers throughout the product life cycle to define value and improve innovation and quality in the health care system. Furthermore, participants will define a vision for more effective collaborative communication and engagement among stakeholders and identify steps toward achieving that goal.

The following program committee, comprised of thought leaders in an array of patient, payer and product arenas, will drive the two-day discussion:

Program Committee

Christine K. Cassel, M.D., President and CEO, National Quality Forum

Margaret Anderson, M.S.,Executive Director, FasterCures

Anne C. Beal, M.D., MPH, Deputy Executive Director and Chief Operating Officer for Engagement, Patient-Centered Outcomes Research Institute

Hans-Georg Eichler, M.D., M.S., Senior Medical Officer, European Medicines Agency, U.K.

Richard E. Kuntz, M.D., M.S., Senior Vice President; Chief Scientific, Clinical and Regulatory Officer, Medtronic

Shari M. Ling, M.D., Deputy Chief Medical Officer, Centers for Medicare & Medicaid Services; Center for Clinical Standards and Quality

Rhonda Medows, M.D., FAAFP, Executive Vice President and Chief Medical Officer, UnitedHealthcare

Robert Metcalf, Ph.D., Vice President, Global Regulatory Affairs – U.S., Eli Lilly and Co.

Theresa M. Mullin, Ph.D., Associate Director, Office of Planning and Informatics, Center for Drug Evaluation and Research

J. Russell Teagarden, Senior Vice President, Medical and Scientific Affairs, National Organization for Rare Disorders





ABOUT DIA: DIA is the global connector in the life sciences product development process. Our association of more than 18,000 members builds productive relationships by bringing together regulators, innovators and influencers to exchange knowledge and collaborate in an impartial setting. DIA’s network creates unparalleled opportunities for the exchange of knowledge and has the interdisciplinary experience to prepare for future developments. The dedicated efforts of DIA staff, members and speakers enable DIA to provide a comprehensive catalogue of conferences, workshops, training courses, scientific publications and educational materials. DIA is a global community representing thousands of stakeholders working together to bring safe and effective products to patients. DIA is an independent, nonprofit organization with its global center in Washington, D.C., USA; regional offices covering North and South America (Horsham, Penn., USA); Europe, North Africa and the Middle East (Basel, Switzerland); and Japan (Tokyo), India (Mumbai) and China (Beijing). For more information, visit www.diahome.org.