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Prescription Drug Marketing Regulatory Primer

Track:
Regulation of Product Advertising and Marketing in an Ever-changing World

Day & Time:
June 17, 8:00AM - 9:30AM (Pacific Standard Time)

Session Number:
208

Room Number:
7A

Level:
Basic

Type:
Workshop

Title:
Prescription Drug Marketing Regulatory Primer

Chair(s):
Janet "Lucy" Rose, MBA
President
Lucy Rose and Associates, LLC, United States

Description:
This interactive workshop will provide a basic introduction to the regulation of prescription drug advertising and promotion. It will cover such important information as fair balance, required claim support, comparative claims, preapproval activities, and medical conventions.

Please note, as a workshop with interactivity, this offering will not be recorded.

Learning Objective(s):
Discuss important environmental forces and agencies impacting the regulation of prescription drug promotion; Apply advertising and promotional regulations to advertising/marketing materials; Explain the importance of reviewing FDA regulatory letters as they apply to these regulatory decisions.

Presentation(s) & Speaker(s):
Facilitator
Thomas W. Abrams, MBA, RPh
Director, Office of Prescription Drug Promotion, CDER
FDA, United States