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Does One Size Fit All? Understanding the Impact of Cultural Differences Across the Globe

Track:
Clinical Operations

Day & Time:
June 16, 8:30AM - 10:00AM (Pacific Standard Time)

Session Number:
103

Room Number:
16A

Level:
Intermediate

Type:
Workshop

Title:
Does One Size Fit All? Understanding the Impact of Cultural Differences Across the Globe

Chair(s):
Lisa Palladino Kim, MS
Adjunct Assistant Professor
Rutgers University, United States

Description:
This workshop will increase research professionals' multicultural awareness. Speakers will emphasize how to address cultural barriers during the development and execution of recruitment strategies, site communications, and patient interactions.

This workshop has been developed by the DIA Patient Engagement, Clinical Research, Investigator and Investigative Sites, and Professional Education, Training and Development Communities.

**Due to workshop format, seating will be limited and will be available on a first come, first served basis.

The San Diego Convention Center has stringent regulations on maximum room capacities, and they are strictly enforced. Once all seats are occupied, DIA will be required to close the workshop, and no more participants will be admitted. Interested attendees are encouraged to arrive at workshops early in order to ensure seating. Please note, as a workshop with interactivity, this offering will not be recorded.

Learning Objective(s):
Identify common multicultural challenges when conducting global clinical trials including the impact on recruitment and study interactions; Illustrate how to appropriately address cultural differences when designing clinical trial recruitment materials to maximize subject recruitment; Discuss the importance of self-awareness when interacting with patients from other cultures.

Presentation(s) & Speaker(s):
Facilitator
Susan K. Nunchuck, PhD, MSN
Senior Clinical Research Associate
Actelion Clinical Research, United States

Facilitator
Fernando Martinez
Vice President, Business Development
InVentiv Health Clinical, Spain