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BBK Worldwide Innovation Theater: Adopting New Strategies for the New Face of Patient Recruitment

Track:
Innovation Theater

Day & Time:
June 17, 2:45PM - 3:15PM (Pacific Standard Time)

Session Number:
279B

Room Number:
Exhibit Hall

Level:
Intermediate

Type:
Special Session

Title:
BBK Worldwide Innovation Theater: Adopting New Strategies for the New Face of Patient Recruitment

Chair(s):
BBK Worldwide
BBK Worldwide, United States

Description:
Drawing on recent real-world client examples, this interactive presentation will discuss today’s top industry and technology drivers and why implementing new methods and strategies for optimal patient recruitment and engagement must be addressed now more than ever before. Matthew will offer advice on how employing an adaptive patient recruitment strategy – an approach to clinical trial marketing and management that focuses on deploying technology-based products and sophisticated data analysis and consultation to protect study enrollment integrity – can help ensure success in today’s ever-changing recruitment and engagement landscape.