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Sep 23 2014 9:00AM - Sep 24 2014 5:30PM | Millennium Gloucester Hotel London Kensington
4-18 Harrington Gardens
Up until now, the DIA European Medical Information and Communications Conference has taken place as part of the Annual DIA Clinical Forum. After several years of continued success with growing attendance and excellent feedback, DIA is organising this event as a stand alone meeting in 2014.Every year, opinion leaders from departments for Medical Information, Medical and Scientific Communication and Medical Affairs gather to share hands-on experience, get up to speed on new technologies and best practices, and network. Join this annual event to connect to and become part of an elite group of professionals, build long lasting professional relationships that will greatly benefit your career.
Throughout the conference selected posters of event attendees about Medical Information and Communication will be dispalyed at the Exhibition Area. You can review selected abstracts HERE.
What attendees from 2013 said“Great, extensive knowledge & put across in an engaging useful way.”“Good to share company experience.”“Very relevant topics!”“Going home with some great ideas to share!”
Millennium Gloucester Hotel London KensingtonTo make your booking, please go to www.millenniumhotels.co.uk/millenniumgloucester/or contact the hotel directly:
Address: 4-18 Harrington Gardens, London SW7 4LH, UKTel: +44(0) 207 331 6105Fax: +44(0) 207 331 6123
Travel InformationFor details on public transport please visit http://www.tfl.gov.uk
Registration QuestionsPhone.: +41 61 225 51 51 Fax: +41 61 225 51 52 Monday-Friday 8:00-17:00 CETdiaeurope@diaeurope.org
Agenda and Event LogisticsNicole Hintersatz, Event ManagerPhone: +41 61 225 51 60Fax: +41 61 225 51 email@example.com
Senior Director, Global Medical InformationNovartis Pharma AG, Switzerland
Director, Medical Information & Medical Affairs Project Management, EMEA + AsiaGilead Sciences, United Kingdom
Senior Manager - Global Medical InformationVifor Pharma Ltd, Switzerland
Medical Information Regional Director, EMEAPfizer Ltd, United Kingdom
Associate Director, NeuroscienceShire AG, Switzerland
Senior Medical Affairs ManagerBaxter Healthcare Ltd., United Kingdom
Head of Medical Product Information, EURMEA (EU, Middle East, Africa)Alcon Management S.A. (A Novartis Company), Switzerland
Amgen (EUROPE) GmbH, Switzerland
ConsultantSharon Leighton Consultancy Ltd., United Kingdom
Consultantelytra gmbh, Switzerland
Insights from data analysis lie at the heart of business strategy. Historically, data was paper- based, filed by department and hard to assess. Despite an evolution to electronic data storage, departments still focus on customized department-centric analyses. This narrow focus represents a loss of value for companies, as holistic insight is not gained across a drug or family of compounds. Too often, medical information has been used only to identify FAQs or need for standard response documents. This session will focus on the wealth of medical information data and the value of that information beyond the medical information department. We will explore how sharing medical information insights with other departments can improve information provided to physicians, benefiting patients and influencing how our companies are perceived. We will demonstrate how an intelligent approach to using medical information insights can improve the value of all educational materials. We will discuss how to drive the perception of medical information, how to initiate conversations with peers in other departments, and how to show medical information as a critical business partner. Finally we will speak about how big data may influence medical information departments and the business in the future. Our goal is to demonstrate how to use insights gained in medical informtaion departments across the business to best address customer needs.
Can one size fit all when it comes to medical information content worldwide? What is the level of usability of global standard responses and how much customization or localization is really required? This session will kick off by sharing the results of a survey across Europe, Middle East and North Africa to understand how external regulations and code of practices play a role in the information that can be included in Medical Information responses. The speakers will then share hands-on experiences from the US and country level perspectives with regards to the implementation of global standard responses, its benefits and practical implications as well as the forthcomings and lessons learned.
Finding ways to identify and communicate the value that medical information brings to our customers and stakeholders continues to be a hot topic. Building on from the successful 2013 session, where we approached the topic in a light-hearted fashion, this year we will specifically focus on Medical Information examples. Michelle Bridenbaker, Amgen, Switzerland, will be facilitating this participative workshop
Transparency is a key issue for organisations in today’s world. It is a particularly topical issue for the pharmaceutical industry and regulatory authorities, with increasing pressure to make more information available in the public domain. Transparency is an important part of the process of bringing new, innovative medicines to the marketplace and in ensuring collaboration between all stakeholders. It is also a critical factor in the perception of organisations by the public and the media. How transparent should we be, and how relevant is the information that will be shared? How does transparency fit with the need for compliance? In this session we will explore the theme of transparency and what it means in the context of data sharing. We will also explore issues around dissemination of information and compliance with regulations.
A much debated but insightful topic is about sourcing models in support of medical information. Given the current state of industry wide budget cuts, outsourcing medical information services has become the norm rather than the exception. This session would attempt to shed light on the quality aspect of one company model that has chosen to outsource its contact centre activities. Presentations will feature the pros and cons of outsourcing, with regard to the quality, time, cost savings as well as the cultural fit in an outsourced model. Juxtaposing the above will be a presentation that would aim to drive the value of retaining medical information deliverables in-house.
The session will end with a panel discussion wherein the state of medical information outsourcing and insourcing experiences will be shared. A panel of medical information industry experts will provide their perspective on why they have gone about shoring medical information services abroad as well as those that have decided to bring these outsourced services right back into the company.The session will be followed by a panel discussion and Q&A
with session speakers and Joanne Gibson, MCI Team Lead, Director, Pfizer EMEA Medical Information, UK
This session will cover the latest developments on information to patients and healthcare professionals in the European Union. It will also include observations from research on effective information presentation in Risk Management Plan Summaries and conveying benefit information to patients about medicines.
The term “digital omnivore” has been used to define physicians and practitioners who use the combination of three “screens”: smart phone, tablet and desktop/laptop computers.* This means that, in creating content, medical information departments will need to consider this new way of consuming information provided. This session will explore opportunities in the digital age and operational considerations.
*Epocrates 2013 Mobile Trends Report
During this dynamic session, we will gain valuable insights to a diverse range of five initiatives from across our MI network. MI professionals will share their first-hand experiences in overcoming specific challenges, applying novel technology solutions and advancing their teams and processes to deliver even greater value for their companies and, of course, for patients. Our speakers will share the highs and lows of their project pathways and their learnings along the way.
A limited number of booths are available for very targeted exhibiting!
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For more information please contact: Roxann Schumacher, DIA Exhibition Manager on +41 61 225 51 38 or email: firstname.lastname@example.org