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The Twitter Value Proposition for Life Science Professionals

Track:
Professional Development

Day & Time:
June 16, 8:30AM - 10:00AM (Pacific Standard Time)

Session Number:
119

Room Number:
30CD

Level:
Basic

Type:
Workshop

Title:
The Twitter Value Proposition for Life Science Professionals

Chair(s):
Robin Whitsell
Whitsell Innovations, Inc., United States

Description:
This workshop will outline the value of Twitter to a life science professional. Initially, we will detail the basics of Twitter, how to get started, how to tweet professionally and compliantly, and how to jury decisions about whom to follow. We will outline the most relevant hashtags and how to follow and/or get involved in conversations based on those hashtags. As the life science industry is heavily regulated (and individuals may have corporate-regulated social media policies), we will discuss establishing personal ground rules associated with tweeting. Though the FDA has remained mostly silent on the topic of Twitter, this workshop will present guidance documents where social media is addressed as both a personal and corporate tool. The goal of this workshop is to allow attendees to more fully understand the value proposition of participating in the Twitter realm of social media. Attendees are encouraged to have Twitter on their mobile phone.

Please note, as a workshop with interactivity, this offering will not be recorded.

Learning Objective(s):
Recognize why Twitter is a potential tool; Describe whom to follow on Twitter and how; Identify if/how Twitter can be used for professional development.